• Marketing is constantly changing. Though digitization makes it easy to measure advertising effectiveness, the fragmentation of communication channels and the bombardment of advertisements in an always-on society makes it increasingly challenging to place advertising messages effectively.
  • On a global level, this means flexibility is required in terms of strategic marketing decisions, creating a demand for a new type of manager who will help shape change. A Master’s in Marketing at Cologne Business School will equip students with the skills to analyze markets, target groups and competitors while building brand awareness and designing products with maximum sales appeal with the right advertising message and through the most efficient channel.