Master in Marketing in Germany is a 1-2 year full-time degree that can help you to develop the advanced knowledge and skills required for brightening your marketing career. Various specializations available are strategic marketing, digital marketing, international marketing, marketing and sales management, etc. This program is available as an MA, M.B.A, and MS degree in German universities. Germany is one of the most preferred countries in the world as a study destination. The public universities in Germany offer education without any tuition fees. To study in Germany, international students need to apply for a German student visa.
Masters in Marketing in Germany: Highlights
| Course Duration | 1-2 years |
| Course Type | M.S, M.B.A, M.A |
| Academic Requirements | Bachelor’s degree in a related field |
| English Proficiency Requirements | IELTS/ TOEFL iBT/ PTE |
| Tuition Fees | Most of the public universities do not take any tuition fees |
| Average Salary | 44,802 EUR (36 lakh INR) |
| Top Recruiters | Amazon, Zalando, Adidas, Henkel |
Top Universities for Masters in Marketing in Germany
The top universities offering Masters in Marketing in Germany are listed below. The duration of these courses is also mentioned.
| Universities | Course | Duration |
|---|---|---|
| Free University of Berlin | M.S Management and Marketing | 2 years |
| RWTH Aachen University | M.S Management and Engineering in Technology, Innovation, Marketing and Entrepreneurship (MME-TIME) - Residential Track | 1 year |
| University of Bayreuth | M.B.A Marketing and Sales Management | 2 years |
| University of Wuppertal | M.S Management and Marketing | 2 years |
| Otto Von Guericke University | M.S International Management, Marketing, Entrepreneurship | 2 years |
| International School of Management | M.A Strategic Marketing Management | 2 years |
| Munich Business School | M.A International Marketing and Brand Management | 18 months |
| Aalen University | M.A International Marketing and Sales | 1 year |
| Berlin School of Economics | M.A International Marketing Management | 1 year without internship 2 years with internship |
What is Masters in Marketing in Germany?
A master's degree in marketing gives a deeper understanding of marketing issues such as technological developments and future trends in the development of the market. With a Master’s degree in marketing, a candidate has the opportunity to specialize in more than one area. These types of specialization are more attractive to employers and give confidence in marketing abilities. Some marketing topics that students might study in Germany are:
- Strategic Marketing Management: It involves implementing marketing campaigns at the management level.
- Marketing Communications: This module is an understanding of consumer segments, communications strategies, and targeting the right audience.
- Digital Marketing and Social Media: It helps you to understand various functions linked with websites for marketing communications and customer support.
- Other Marketing Topics: Apart from these, other marketing topics are retail marketing, data-based marketing, B2B marketing, customer relationship management, etc.
Why Study Masters in Marketing in Germany?
Students shall prefer studying Masters in Marketing in Germany because it not only has the benefit of zero tuition fees in public universities but also has long-term benefits which are as follows:
- The universities in Germany are among the top-ranked universities in the world.
| University | QS Ranking 2023 |
|---|---|
| Freie University of Berlin | 118 |
| RWTH Aachen University | 147 |
- The employment rate in Germany is 75.8% which increases job opportunities for fresh graduates.
- The average salary of a marketing manager is 44,802 EUR (36 lakh INR) which is a great starting salary for a graduate of Masters in Marketing.
Admission to Masters in Marketing in Germany
Students with a bachelor's degree in marketing, commerce, or a related field can apply for a Masters in Marketing in Germany. Some colleges like the University of Bayreuth teach this course in German while others do it in English. So students need to meet the language efficiency criteria.
Eligibility for Masters in Marketing in Germany
The academic requirements and English language criteria for the universities is mentioned in the table.
| University | Academic Requirements | English Language Requirements |
|---|---|---|
| Free University of Berlin | Bachelor’s degree in business administration | TOEFL iBT - 94-72 IELTS - 5.5-6.5 PTE - 75-79 |
| RWTH Aachen University | Bachelor’s degree in a STEM field 12 months of professional work experience |
TOEFL iBT - 90 IELTS - 5.5 |
| University of Bayreuth | Bachelor’s degree 1 year of professional experience |
Taught in German |
| University of Wuppertal | Bachelor’s degree in economics (2.5 GPA) | TOEFL iBT - 79 IELTS - 6.0 |
| Otto Von Guericke University | Bachelor’s degree GMAT - 550 GRE - 148 (Quantitative) + 143 (Verbal) |
TOEFL iBT - 95-120 IELTS - 7.0 |
| International School of Management | Bachelor’s degree in a business related degree | TOEFL iBT - 80 IELTS - 6.0 |
| Munich Business School | Bachelor’s Degree with an economics degree | TOEFL iBT - 85 ELTS - 6.5 |
| Aalen University | Bachelor’s degree in a related field - Marketing, business informatics, economics or marketing CGPA - 2.5 |
TOEFL iBT - 94 IELTS - 5.5 |
| Berlin School of Economics | Bachelor’s degree Business Studies GMAT - 600 or above |
TOEFL iBT - 83 IELTS - 6.0 PTE - 67 |
Additional Requirements for Masters in Marketing in Germany
- Official Transcripts provided by the previous institutions and universities
- Statement of Purpose (SOP)
- Work Experience
- 2-3 Strong Letters of Recommendation
- CV/Resume
- Motivation Letter
Cost of Studying Masters in Marketing in Germany
Studying in Germany generally doesn’t require great investments due to no or low tuition fees. We discuss that and other living expenses in the following sections:
Tuition Fees for Masters in Marketing in Germany
Most of the public universities in Germany do not take any tuition fees, however, they do demand semester/application fees which need to be paid. The tuition fees of some universities are tabulated below.
| University | Tuition Fees (EUR) | Tuition Fees (INR) |
|---|---|---|
| Free University of Berlin | No tuition fees | NA |
| RWTH Aachen University | 30,000 | 24,17,183 |
| University of Bayreuth | 4,900 per semester | 3,94,806 |
| University of Wuppertal | No tuition fees | NA |
| Otto Von Guericke University | No tuition fees | NA |
| International School of Management | 5,700 | 4,59,264 |
| Munich Business School | 8,000 | 6,44,582 |
| Aalen University | 1500 | 1,20,859 |
| Berlin School of Economics | No tuition fees | NA |
Cost of living in Germany
| Expense Type | Average Cost (EUR) | Average Cost (INR) |
|---|---|---|
| Rent | 746 | 61,114 |
| Food | 407 | 33,342 |
| Transportation | 124 | 10,158 |
| Utilities | 262 | 21,504 |
| Entertainment | 70 | 5,734 |
| Clothing | 300 | 24,577 |
Scholarships for Masters in Marketing in Germany
Although the public universities in Germany provide free Masters in Marketing, a student has to take care of the living expenses and the tuition fees of private universities as well. So there are scholarships in Germany that can assist them financially.
| Scholarship | Eligibility | Award |
|---|---|---|
| Friedrich Ebert Foundation Scholarship | Exceptional academic records Must have social and political involvement | 1000 EUR per month |
| Heinrich Boll Foundation Scholarship | Registered in master’s program in a state university | 850 EUR per month |
| Konrad-Adenauer-Stiftung Scholarships | Intend to complete a master’s degree in Germany | 861 EUR per month |
Masters in Marketing in Germany: Placements
Studying Masters in Marketing in Germany can bring good fortune for the students as they get wonderful placement opportunities. The salary ranges from 100k EUR to 31k EUR. The salaries of some professionals are mentioned below.
| Job Role | Average Annual Salary (EUR) | Average Annual Salary (INR) |
|---|---|---|
| Chief Marketing Officer | 108,496 | 87,49,551 |
| Content Marketing Strategist | 53,466 | 43,11,712 |
| Marketing Manager | 44,802 | 36,13,012 |
| Market Research Analyst | 38,677 | 31,19,067 |
| Market Research Manager | 45,913 | 37,02,607 |
| Localization Manager | 31,000 | 24,99,964 |
Masters in Marketing in Germany: Return on Investment
The return on investment for a Masters in Marketing degree is huge in Germany as the public universities do not take any tuition fees and the tuition fees of private universities are also not much.
| University | Tuition Fees (EUR) | Average Annual Salary (EUR) |
|---|---|---|
| Free University Berlin | No tuition fees | 88,000 |
| RWTH Aachen University | 30,000 | 58,000 |
| Munich Business School | 8,000 | 61,000 |
Masters in Marketing in Germany: Comparison by Universities
| University | Tuition Fees (EUR) | LORs/SOP |
|---|---|---|
| Free University Berlin | No tuition fees | Not required |
| RWTH Aachen University | 30,000 | 1 LOR |
| Munich Business School | 8,000 | Optional |
| Berlin School of Economics | No tuition fees | Not required |
A degree in marketing helps you to learn how to promote and sell the services to the target customers. Students learn effective communication and also Product Planning, Sales & Brand Management, Advertising, and Consumer Behavior.
International students who are coming to study in Germany are drawn by generous scholarships and high-class educational systems. The prestige of the universities and their influence on the prospects of the students make it worth studying in this country.
Frequently Asked Questions
Ques: Is it worth doing Masters in Marketing in Germany?
Ans: Germany is a country that provides high-quality education and amazing career opportunities. It is among the top 10 highest-paying countries for a Digital strategist with an average salary of 52,930 EUR (42,97,392 INR) per annum.
Ques: Is marketing a good career in Germany?
Ans: With the increasing popularity of digital marketing, and the increasing demand for professionals in the field, marketing can be a wonderful choice of career in Germany. Besides, there is a high salary for people in this field with a variety of choices in the profession.
Ques: Which marketing has the highest salary in Germany?
Ans: People working in the field of digital marketing get paid the highest in Germany. Other than this, the Chief Marketing Officer (CMO) enjoys the highest salary followed by content marketing managers.
Ques: Is Germany the cheapest country to study in?
Ans: Most public universities in Germany do not charge any tuition fees for a master's course in Germany. This is true for all students, no matter if they are local or international students. Hence, Germany is one of the cheapest countries to study for all students.
Ques: Can I work in Germany on a student visa?
Ans: International students with a German student visa can work part-time for 30 hours a week during the academic session while they can work full-time during their semester breaks.
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