MMS Marketing: Course Details, Eligibility, Admissions, Syllabus, Colleges, Jobs & Scope 2023

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Master in Management Studies in Marketing or MMS Marketing is a 2-year postgraduate level course that deals with sales and business development strategies.

To be eligible to apply to this course, students must hold a Bachelor’s degree in relevant discipline from a recognized university with an aggregate of at least 45% marks.

Admission to this course is based on the candidate’s performance in a relevant entrance test, such as CAT, GMAT, and rounds of GD and interview. However, there are some colleges which offer admission to this course based on merit in the qualifying examination. JBIMS Mumbai and ICFAI Hyderabad are among the top universities that offer MMS Marketing courses in India. Check MBA Full Form

See more: MMS Marketing Colleges in India

The average fee for MMS Marketing course is INR 5,000 to 15,00,000. The fee structure depends on the course offered by college, size and location of campus.

Some of the top MMS Marketing Jobs include that of a Lecturer, HR Manager, Project Manager, Sales Manager, Marketing Manager etc.

MBA Admissions 2023	MBA Distance Education	MBA Online

The average salary that a fresher gets on completion of this course usually ranges between INR 3,00,000 and 10,00,000.

The top recruiting organizations are Accenture, IBM, HCL, HDFC Bank, ICICI Bank, Tata Consultancy services, Cognizant Technologies Solution Corp etc.

MMS Marketing Course Highlights

Course type	Post graduate
Duration	2 years
Examination Type	Semester-Based
Eligibility	Graduation with 45% marks from a recognized institute
Admission process	Merit/ Entrance-Based
Average Annual Fees	INR 50,000 - 15,00,000
Average Annual Salary	INR 3,00,000 to 15,00,000
Top Recruiting Companies	Accenture, IBM, HCL, HDFC Bank, ICICI Bank, Tata Consultancy services, Cognizant Technologies Solution Corp etc.
Job Positions	Lecturer, HR Manager, Project Manager, Sales Manager, Marketing Manager, Management Consultant, Finance Manager, Business Consultant etc.

Eligibility Criteria

MMS Marketing Eligibility Criteria

Candidates have to fulfil the below-mentioned eligibility criteria to get admission to MMS Marketing course in Indian Colleges/ Universities:

Students must hold a Bachelor’s degree in management or equivalent with minimum 45% marks from a recognized university.
5% relaxation will be given for candidates belonging to reserved categories.

Admission Process

MMS Marketing Admission Process

MMS Marketing Admissions are usually done on the basis of the candidate’s score in the entrance examination such as CAT, MAT etc.

Some of the major management entrance exams conducted for admission to MMS Marketing courses are CAT, MAT, XAT, CMAT etc.
Also, there are colleges which offer admission to this course on the basis of the candidate's merit in the qualifying exam.

MBA GD Topics	One Year MBA	MBA without Entrance Exams

Merit-based admission

Candidates have to submit the application form to the concerned colleges or universities
It is very important for candidates to score good marks in the undergraduate examinations as the scores obtained in these exams will be considered for the entire admission process.
Colleges release their cutoff lists after analyzing the documents submitted by students. Students have to check if they are eligible for admission into the desired course.
If eligible, candidates need to visit the college and submit all the requisite documents.

Entrance based admission

Candidates have to register themselves for the entrance exams.
In order to get shortlisted for subsequent admission rounds, one must clear the cut off marks set by the respective college or university.
After the written test, GD & PI rounds are conducted for preparing the final merit list of shortlisted candidates.
After the conduction of all the written tests, the colleges or universities declare the result and release a merit list of finally shortlisted candidates based on the candidate’s marks in the written test, group discussion and personal interview.
After the conclusion of the admission process, the final seat allotment to the candidates take place and the candidate is required to deposit the course requisite amount of admission fee and register for the respective academic year.

Entrance Exams

MMS Marketing Entrance Exams

There are many national and state-level entrance exams to appear for the admission into the MMS Marketing course.

Some of the top entrance exams conducted in order to shortlist students for admission into this course are given below.

CAT: CAT or Common Admission Test is an online test conducted every year by IIMs in order to shortlist students for providing admission into various management degree and diploma programs. The test score is widely accepted by many top colleges across the country. The exam is conducted annually.

CAT 2023 Exam Pattern	CAT 2023 Preparation Strategy	CAT 2023 Mock Test

MAT: MAT or Management Aptitude Test is a national level exam conducted four times in a year. All India Management Association (AIMA) conducts the exam for admission into MBA/PGDM courses across the country.

MAT 2023 Preparation Tips	MAT 2023 Syllabus

CMAT: CMAT or Common Management Admission Test is an online computer-based test. It is conducted by the National Testing Agency, India. The test is conducted to shortlist students for admission into AICTE approved postgraduate management programs.

CMAT 2023 Exam Pattern	CMAT 2023 Preparation Tips	CMAT 2023 Practice Papers

The dates of application and examination for the above-mentioned examinations are mentioned in the table below.

Exam Name	Exam Details
CAT	Check Here
MAT	Check Here
SNAP	Check Here
IIFT	Check Here
IBSAT	Check Here
CMAT	Check Here
MAH CET	Check Here
NMAT	Check Here
ATMA	Check Here
XAT	Check Here
TISSNET	Check Here
TANCET	Check Here

How to Prepare for MMS Marketing Entrance Exams?

Candidates need at least five months to prepare for MMS Marketing entrance exams like MAT, CAT, and CMAT etc. to score well. In order to prepare well for entrance exams, it is very important for students to focus on improving their problem solving skills by regularly taking online mock tests.

It is very important for candidates to know the exam pattern and syllabus of the entrance exam they are planning to appear for.
In order to prepare well for the entrance exam, candidates are advised to read magazines, newspapers and online blogs on a daily basis to improve reading skills, understanding skills as well as keep a track of current affairs of national and international level.
Students are advised to practice past year papers, sample papers and mock tests to improve the speed and accuracy as well as to get familiar with the exam pattern
Don't forget to revise the things as it is the most important aspect of one’s preparation.
Time management is the key to attempting maximum number questions in a particular exam.

Top Colleges

MMS Marketing: Top Colleges

The table below shows the best MMS Marketing colleges and universities that offer the course in a full-time mode.

College/ University Name	Average Annual Fees
Jamnalal Bajaj Institute of Management Studies, Mumbai	INR 49,980
Sydenham Institute of Management studies, research & entrepreneurship education, Mumbai	INR 1,38,000
ICFAI Foundation for Higher Education, Hyderabad	INR 70,000
Prin. L. N. Welingkar Institute of Management Development & Research, Mumbai	INR 3,40,000
Bharati Vidyapeeth Institute of Management studies & Research, Navi Mumbai	INR 4,02,000
Ves Institute of Management Studies and Research, Mumbai	INR 2,21,000
Durgadevi Saraf Institute of Management Studies, Mumbai	INR 2,36,000
Lala Lajpat Rai Institute of Management, Mumbai	INR 1,60,000
GNVS Institute of Management, Mumbai	INR 3,50,000
Humera Khan Institute of Management Studies and Research, Mumbai	INR 1,25,000

MMS Marketing College Comparison

The following table depicts the comparison made among the top three MMS Marketing Colleges in India.

Parameters	Sydenham Institute of Management Studies, Research & Entrepreneurship Education, Mumbai	Jamnalal Bajaj Institute of Management Studies, Mumbai
About college	Sydenham Institute of Management studies, research & entrepreneurship education is a private university. It was established in 1983. It is approved by AICTE. It is affiliated to Mumbai University. It offers PG and PhD courses. It is known for commerce college.	Jamnalal Bajaj Institute of Management Studies is a private university, it was established in 1965. It is situated in Mumbai. It is approved or affiliated to the University of Mumbai. It is well known for its facilities like faculty, curriculum, placement records, etc. it offers MMS and MBA finance courses.
City	Mumbai	Mumbai
Eligibility	Bachelor’s degree with minimum 55% marks from recognized college.	Bachelor’s degree with minimum 50% marks from recognized college.
Admission Process	Entrance-Based	Entrance-Based
Average Annual Fees	INR 1,38,000	INR 49,980
Top Recruiting Organizations	Bank of America, Google, CITI Bank, Welspun, Wipro, Cognizant, Deloitte, JP Morgan, HDFC Bank, ICICI Bank, IDFC, ITC Hotels, Infosys, Axis Bank, Piramal, Zycus, Pfizer, Bank of Baroda, Crisil, Marsh India, Ao Smith, RBL Bank, Swiggy, HDFC Life, IIFL, Ujjivan etc.	Accenture, DSP Merrill, Jaipur Rugs, Bajaj Auto, ICRA, EXL Services, TCS, Carrier, CEAT, Infosys, Schlumberg, Aranca, L’Oreal, yes Bank, DHL, Air India, LKP Forex, First Gulf, HCCB, HSBC, Kelloggs, Sharaf Group, Omnitech, Piramal Enterprises etc.
Average Annual Salary	INR 12,20,000	INR 18,00,000

How to get admission in a good MMS Marketing college?

Students are advised to list down their dream subjects and colleges on the paper by giving them priorities.
Take more and more counseling sessions to clear your doubts regarding the subjects, entrance exam, colleges or universities.
Fill the online registration form before the deadline. You can get admission on the basis of merit in the qualifying examination or based on the candidate’s performance in the entrance exam.
Find the top institutes based on the institute’s location, size, faculty, fees, study material provided by them etc.

COurse Comparison

MMS Marketing Vs MBA

Both MMS Marketing and MBA are management courses offered at the postgraduate level however, there are some differences between them.

Also check the top MBA Colleges here.

The comparison between MMS Marketing and MBA are as follows:

Parameters	MMS Marketing	MBA
About	This course comprises study relating to market research and analysis, product designs, pricing, promotion, selling and distribution and other similar marketing concepts.	This course provides students with a wide spectrum to choose their field of work from.
Duration	2 years	2 years
Eligibility Criteria	Bachelor’s degree in relevant discipline from a recognized university	Bachelor’s degree in relevant discipline from a recognized university
Admission Process	Entrance-Based	Entrance-Based
Job Roles	Market Research Analyst, Brand Manager, Marketing Manager, New Product Manager, Marketing Executive, Advertising Manager, Marketing Communications Manager, Sales Manager, Public Relations (PR) Director etc.	Sales Manager, Brand Manager, Human Resources Manager etc.
Average Annual Fees	INR 5,000 to 15,00,000	INR 2,00,000 to 30,00,000
Average Annual Salary	INR 3,00,000 to 10,00,000	INR 5,00,000 to 20,00,000

Course Syllabus

MMS Marketing Syllabus

The detailed syllabus of MMS Marketing course is provided below:

Semester 1	Semester 2
Cost Accounting	Production Management
Financial Accounting	Financial Management
Indian Economy I	Operations Research
Organizational Behaviour I	Organizational Behaviour II
Managerial economics marketing management I	Marketing management II
Principles of management	Business environment I
Business law	Human resource management I
Introduction to computers	Management accounting
Effective communication	Research methodology
Statistics for management	E-commerce
-	Taxation – Direct and indirect taxes
-	Introduction to software packages viz SPSS, Captain Ole, CIMM, Prowess
Semester 3	Semester4
Social marketing	Industrial marketing
Marketing research	Marketing finance
Advertising and sales	Ethics in business
Retail management	International marketing
Sales & distribution management	Marketing audit
Marketing strategies	International business
Consumer buyer behaviour	Specialization project
Promotion management	Managing sales force
Product services and brand management	Entrepreneurship management
Quantitative models in marketing	Business policy

MMS Marketing: Important Books

Some of the important books that students can refer to for MMS Marketing course are as follows:

Name of the Book	Author’s Name
Roach’s introductory clinical pharmacology	Susan M. Ford MN RN CNE
Pharmacology for the Prehospital Professional	Jeffrey S. Guy
Basic and clinical pharmacology	Bertram Katzung
The thrill of the case	Eric Christianson
Introduction to clinical pharmacology	Shirley Hosler

Job Prospects

Job Prospects and Career Options after MMS Marketing

MMS Marketing degree holders will be able to find jobs in various sectors including Educational Institutions, Tourism Dept., FMCG, Banking Sector, Hospitality, Retailing Sector, Market Research, Media & Advertising Sector, IT Sector, Consultancy Services etc.
Job profiles in this sector include jobs as a Lecturer, HR Manager, Project Manager, Sales Manager, Marketing Manager, Management Consultant, Finance Manager, Business Consultant, Media Planner etc.

Some of the popular jobs of MMS Marketing are mentioned below with their average annual salaries.

Job Profile	Job Description	Average Annual Salary
Market Research Analyst	The main job of a Market Research Analyst is to perform research and collect information to help an organization in marketing of its products or services.	INR 3,00,000 to 4,00,000
Brand Manager	Brand managers are responsible for creating a lasting impression on clients and increasing product sales and market share.	INR 9,00,000 to 10,00,000
Marketing Manager	Marketing Managers are in charge of implementing, developing as well as executing strategic marketing plans for the whole organization in order to attract potential clients and retain existing ones.	INR 6,00,000 to 7,00,000
Marketing Executive	Marketing executives are responsible to maximize profits by creating sales strategies that match client’s requirements and by promoting services or ideas.	INR 2,00,000 to 5,00,000

MMS Marketing - Average Annual Salary vs Job Profiles

Source: College Websites

Future Scope

MMS Marketing: Future Scope

Candidates can pursue PhD programs after MMS Marketing and other diploma courses. They can pursue similar courses like MBA Sales Marketing, MBA, PDGM. Students can also pursue PhD in Finance etc.
Candidates can work in areas after Master in management studies in marketing are colleges, universities, educational institutions, retailing sector, market research, media & advertising, tourism sector, IT sector, Consultancy services, FMCG, Hospitality, government firms, HMT, MMTC, etc.
The top recruiters are Accenture, IBM, HCL, HDFC Bank, ICICI Bank, Tata Consultancy services, Cognizant Technologies Solution Corp, etc.

FAQs

MMS Marketing FAQs

Ques. What is a Master in Management Studies in Marketing?

Ans. MMS in Marketing is the process of creating interest in customers regarding goods or services.

Ques. Is Applied Engineering a good major?

Ans. Yes, applied engineering is a good major because the money in this profession is good. The international average salary is more than the national average salary.

Ques. What will be the recruiting areas in Master in Management Studies in Marketing?

Ans. The recruiting areas in MMS in Marketing course are colleges, universities, educational institutions, retailing sector, market research, media & advertising, tourism sector, IT sector, Consultancy services, FMCG, Hospitality, government firms, HMT, MMTC etc.

Ques. How to apply for admission in MMS in Marketing?

Ans. The one who has completed a Bachelor degree in relevant discipline can apply after application form releases through online mode.

Ques. What is the minimum and maximum fee in public colleges of MMS in Marketing courses?

Ans. The minimum and maximum fee in public colleges is INR 13,000 and 3,25,000 respectively.

Ques. What is the minimum and maximum fee in private colleges of Master in management studies in marketing?

Ans. The minimum and maximum fee in private colleges is INR 32,400 and 3,41,000 respectively.