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Bachelor of Design (B.Des) Product Design, Admission, Colleges, Syllabus, Jobs and Scope 2023

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Sounak Banerjee

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Bachelor of Design (B.Des) in Product Design is an established 4-year undergraduate degree program comprising eight semesters offered by deemed colleges and Universities in India. However, a few design colleges also provide a 5-year B.Des course

The Bachelor in Product Design course can be undertaken on both full-time and part-time basis as required by the learners.

In order to undertake the Product Design course you should have passed your Class XII exam with an aggregate of minimum 50% marks. Proficiency in English communication skills is desirable for undergoing the course.

See more: BDes Admissions 2023

Admissions are done through the entrance exam while the average fees is INR 45,000-1,35,000.

Some of the most important industries where Product design specialists are being hired are IT companies, Advertising companies, Digital Platforms, Marketing, Architectural industries, Software Companies, etc.

See more: BDes Product Design Colleges in India

The average salary of INR 4.5-5 LPA is offered for roles such as Product Designer, Product Manager, Design Consultant, Advertising Director, so on.

BDes Product Design: Course Highlights

Course level Graduate
Full form Bachelor in Design (Product design)
Duration 4 years
Examination Type Semester wise
Eligibility Class 12th in any stream
Admission Process Merit or entrance exam based
Course Fee INR 45,000 to 1,35,000
Average salary INR 4,50,000-5,00,000
Top Recruiting Companies Pratilipi, Monster India, Toppr, Adobe, Upgrad, Whitehat Jr., FLipkart, etc
Job Positions Lead product designer, Product Manager,Product Engineer etc

BDes Product Design: What is it About?

Bachelor of Product Design is mainly an undergraduate graduation, a four year academic approach program which endeavours to be both people-centric and technology-led.

  • The candidates who pursue B.Des degree are trained on the epoch of latest trends and technologies which are envisaged in various designing processes in contemporary sectors.
  • Among the various specializations available in the course program, a product design degree provides an ocean of opportunities for students and hence considered a broad academic field of design.
  • A blend of creative artistic sensibilities and marketable skills, that what a bachelor in product design infers to.

Why Study BDes Product Design?

  • A product design course emphasizes creating innovative ideas for designing and refurbishing a product that can be saleable in the market.
  • Career prospects in the design sector are increasing year on year and considered of paramount value in every industry segment today.
  • The domestic design industry is surging high especially in the last two decades at a very phenomenal speed.
  • As of today, the course definitely provides you with one of the strongest platforms to portray your innovations to get considerable success and fame with high pay packages in the industry.

BDes Product Design: Admission Process

A student keen to take admission in B.Des in Product Design is required to apply online for the colleges in which he is desired to take admission for the course. The entrance is also followed by a personal interview round in some of the premiere colleges/Universities.

  • The doors for the admission to the B.Des in Product design are now open for the aspirants through an entrance exam taken separately by the Design Institutions.
  • In some deemed Colleges/Universities admission may also be considered on the basis of the merit obtained in the qualifying exam (10+ 2)

BDes Product Design: Eligibility Criteria

  • Students successfully completing 10+2 or any qualifying equivalent exam can be eligible to apply for the UG course.
  • The class 12th can be of any stream with a minimum of 50% marks obtained in the exam.
  • The minimum age limit for the admission to B.Des. UG Course is 19/20 years as specified in the admission procedure
  • One can also pursue B.Des if he has completed a 3 year diploma course in design validated by AICTE/UGC.

BDes Product Design: Entrance Exams

Many Institutions consider taking entrance exams in order to validate admission to B.Des in Product Design in their respective campus. Some prominent entrance exams can be key highlighted as mentioned here.

Exam Name Conducting Body Exam Date Exam Mode
UCEED 2023 IIT,Bombay January 22, 2023 Online
CEED 2023 IIT, Bombay January 22, 2023 Online & offline
UID Design Aptitude Test 2023 United World Institute of Design To be Announced Online
NID Design Test 2023 National Institute of Design January 02, 2023 Online & offline (2022)
AIEED 2023 Arch College of Design & Business January 15 – 30, 2023  Either online or offline
GLS Institutes of Design DAT 2023 GLS University, Ahmedabad January 27 – 28, 2023  Online & offline
MITID DAT Exam 2023 MIT Institute of Design To be Announced Offline & online

BDes Product Design: How to Prepare for the Entrance Exam?

Taking into account various entrance tests for admission in B.Des the exams can be broadly distinguished into following segments.

  • Multiple choice Questions
  • Subjective Questions
  • Drawing test
  • Studio test
  • Personal Interview
  • Situation test & Portfolio Evaluation

See more: BDes Product Design Cutoff

However, it is not mandatory for the exam conducting body to arrange tests of all parameters. Most of the exams have been by and large, classified into two segments; theory exams followed by practical studio or drawing tests. You should remember to brush up with the mentioned study topics in order to qualify for the entrance exams.

  • Visualization and spatial ability
  • Observation and design sensitivity
  • Environmental and social awareness
  • Analytical and logical reasoning
  • Language and creativity
  • Design thinking and problem solving

BDes Product Design: How to Get Admission in a Good College?

There are several institutions in our country that provide various courses in B.Des including Product Design. If you are really sceptical about how and which College to Choose for B.Des in Product Design, Here are some vital key factors that can help you to much extent to choose one of the best options available.

  • Designated Course Curriculum
  • Affiliation
  • Review about college & Ranking
  • Accreditation & Recognition
  • Place record Of the College.
  • Study Culture & Campus Location

Prior to these, you should be skilled enough in the communicative aspect of English, should possess a cognitive and prudent approach in problem solving and be able to think new with a blend of professionalism and artistic mind.

BDes Product Design: Top Colleges

College Name Average Annual Fees Average Annual Package
National Institute of Design INR 5.7 LPA INR 18-20 LPA
Industrial Design Centre, IIT Bombay INR 2.11 LPA INR 16-17 LPA
Symbiosis Institute of Design INR 3.8 LPA INR 12 LPA
National Institute of Fashion Technology (NIFT), Mumbai INR 3.9 LPA INR 11.5 LPA
National Institute of Fashion Technology (NIFT), Delhi INR 11.09 LPA INR 4.8 LPA
Pearl Academy, Mumbai INR 5.26 LPA INR 8-10 LPA
Arch Academy of Design (ARCH) INR 4 LPA INR 4-6 LPA
MIT Institute of Design INR 5.6 LPA INR 5-7.5 LPA
Indian Institute of Information Technology Design and Manufacturing INR 5.29 LPA INR 7.81 LPA

BDes Product Design: College Comparison

Parameters NID MIT Institute of Design Arch Academy of Design
Location Bangalore Pune Jaipur
Selection Process NID Design Test MITID Test AIEED
Average Fees INR 3.53 LPA INR 5.65 LPA INR 3.5 LPA
Average Package INR 10-12 LPA INR 7.5 LPA INR 5.5 LPA
Top Recruiters Wipro Tech,Trident Group,Titan, Toshiba etc Adobe, Cognizant, Book my Show etc Lifestyle,Future Groups,V Craft, Superwoods,Gravida E com etc
B.Des Product Design - College Comparison

BDes Product Design: Distance Education

University Course Fee
IGNOU Study Centre INR 5,000
Symbiosis Centre of Distance Learning INR 35,000

BDes Product Design: Syllabus

The course syllabus Of B.Des in Design is tailor made to render artistic skills and necessary Technical knowledge among the students in such a manner that It can provide competitive edge to them in the Job Market.The course curriculum may vary from college to college but more importantly it aims at providing design innovations in new product development and relaunch the existing one while understanding the design environment.

Semester I Semester II
Fundamentals of Arts & Design World of images and objects
Design and Human evolution Knowledge organization and communication
CAD-Photography & Videography Typography Fundamentals and exploratory printing
Design studio-I Problem Identification Design studio-II Problem Identification
Art Representation & Transformation Image Representation & Transformation-II
Semester III Semester IV
Product Photography Elective- 2D Visual Studies II or 3D Form Studies II
Digital Illustration Techniques I Digital Illustration Technique II
Design, Society, Culture and Environment Communication Theories, Visual Perception and Semiotics
Design Studio Practice-3 Applied Mathematics
Environmental Studies – Science and Engineering Summer Project
Semester V Semester VI
Elements of Form Product Packaging Design
Ergonomics Departmental Elective
Material & Process Design Project IV
Design Project Material and Process-Elective III
Craft & Cultural Documentation Professional Core Elective II
Semester VII Semester VIII
Product Design Project-3 B Design Project
Design Research Seminar Design Management and Professional Practice
Departmental Elective I & II Open Elective III & IV
Global Product Design Thoughts and Discourse -
Portfolio Design & Presentation -

BDes Product Design: Important Books

If you are aspiring to become a product designer ,the following mentioned books can be of vital importance and a must read material to make a mark in the designing industry.

Name of Books Author
The Art of Thinking Clearly Rolf Dobelli
The Design of Everyday Things Don Norman
The Laws of Simplicity John Maeda
Exposing the Magic of Design Jon Kolko
Hooked: How to Build Habit-Forming Products? Nir Eyal
The Laws of Simplicity John Maeda
The art of Innovation Tom Kelly

BDes Product Design: Course Comparison

Specifications Bachelor In Design (B.Des) Bachelor Of Fine Arts (B.F.A) Bachelor In Architecture (B.Arc)
Course Level Undergraduate Undergraduate Undergraduate
Course Duration 4 years 3-4 years 5 Years
Area of Specialization Design Arts Architecture
Area of study Artistic & designing Applied Arts Technical & Engineering
Eligibility 10+2 from an affiliated Central or State Board (min 50% aggregate marks required for some Colleges) 10+2 from an affiliated Central or State Board with min 50 % aggregate marks 10+2 from an affiliated Central or State Board with min 50 % aggregate marks having Mathematics as a compulsory subject
Admission Procedure Entrance Exam Entrance Exam Entrance Exam
Average Course Fee INR 4-8 LPA INR 40,000-4,00,000 INR 4-8 LPA
Average Salary INR 2.8-4.4 LPA INR 2-3 LPA INR 4.10 LPA
Specializations Fashion Design, Footwear Design, Product Design, Textile Design, Animation & Film Design, Interior Design Painting, Music, Pottery & Ceramics, Drama & Theatre, Graphic Designing Not Applicable
B.Des vs B.F.A. vs B.Arc - Course Comparison

BDes Product Design: Job Profiles

There is a wide range of opportunities after completing the B.Se in Product Design for students depending upon the skills and technical advancements with varied job profiles.They are hired by Top notched market leaders on campus or outside the campus with a fair salary package.

Job Profile Job Description Average Annual Salary
Product Designer A Product Designer is responsible to study and analyse the consumer and market environment and design a competitive consumer product. Their Job Responsibilities includes refurbishing the existing product to make it market saleable INR 4-5 LPA
Product Manager A Product Manager keeps a hawk eye on the latest market trends and consumer behaviour and understands the business objectives fulfilled by the well designated products INR 10-12 LPA
Design Consultant The design Consultants study what it is which makes a product well designated favouring the market consumer behaviour.Accordingly,they evaluate the product and redesign if it is necessary. INR 6-7 LPA
Advertising Director An Advertising Director has broad functionaries to be a team player who look after various projects and product campaigns launched by the companies INR 3-4 LPA
Average Salary after B.Des Product Design

BDes Product Design: Future Scope

After successful completion of B.Des in Product Design you will manage to exploit ample opportunities to work in varied and distinguished industry environments.

  • If they wish to pursue higher studies at a postgraduate level, they can seek even higher growth and opportunities in India as well as abroad working with MNCs.
  • MDes Product Design or MBA are some of the postgraduate level options available.

BDes Product Design: FAQs

Ques. Are Bachelor in Product Design and Bachelor of Industrial Design similar fields of study?

Ans. The differentiation between Bachelor in Product Design and Industrial Design are often debatable and often confused. Despite having some commonalities, both the streams are different in their aspect.

A Product Design is creating innovation with an Artistic mind.It focuses more on the Mechanics to create a new product variety and modify the existing one.

An Industrial Design is about creating innovative ideas about mass production.It involves transferring and customizing designs to make it prepared for manufacturing.It applies only to the industrial products as an outcome of the mass manufacturing.

Ques. What are the skills required for Product Designing?

Ans. The Product Designing course calls for explicit thought based Artistic innovation , therefore one should have the below mentioned core skills to exhibit the creative designing traits while studying the course of Product Designing to make a successful career in this field.

  • Visual and spatial cognition
  • A high degree of Technical Knowledge
  • creativity skills and hand-on-approach
  • quality of storytelling and animation.

Ques. Is doing a B.Des in Product Design from distance learning really fruitful for working Professionals?

Ans. For those who can’t make their way to the college campus on regular courses, any colleges/ Universities offer a part time Bachelor degree in Design so that they can add on their qualification and enhance their skills while learning at their own pace.These distance learning courses are designated as per the industry standards and one can study as per his comprehension level to boost his career growth.

Ques. What is the starting salary package for learners in B.Des in Product Design?

Ans. The entry level salary after completion of B.Des in Product Design ranges from around 3-4 Lacs per annum.

Ques. What is the minimum age limit for the admission to B.Des.?

Ans. The minimum age limit for the admission to B.Des. UG Course is 19/20 years as specified in the admission procedure

Ques. I have completed a diploma course design approved by AICTE. Am I eligible to take admission in a B.Des course?

Ans. Yes, why not. You can also pursue B.Des if you have completed diploma course design validated and approved by AICTE.

Ques. Is there any provision to go for a Master's Degree in Product Design?

Ans. Yes, After completion of B.Des course, You may opt for a Master’s course in Product Designing such as M.Des in Product Design, MA in Product Design,M.VoC in Product Designing etc

Ask your question

Answered Questions

NK

Nishant Khanna

11 Nov 20

PES, Srishti University, and MITID are colleges offering the recently introduced product design course. Some of the major recruiting companies visiting the institute for the course include JCB, HCL, Microsoft, Onio, Infosys, and a lot more. In the recent World Design Rankings(selected 19 students), India stood at a decent 16th rank and 3 students were from MITID. PES and Srishti claim to have more than 90% placement every year.

Admission:

  • For admission into the BDes course at PES University students need to apply for the PESSAT DAT entrance exam. Eligibility is 10+2 with 60% marks in any stream. The total seat intake is 120 seats.

  • Students willing to take admission in Srishti University must appear for the Srishti Entrance and Aptitude Test. Eligibility is 10+2 with a minimum of 60% marks followed by SEAT scores, and personal interview. The total intake is 300(200 at Bangalore and 100 at Pune).

  • For admission into MITID students need to appear for the MITID DAT entrance exam followed by the Studio Test and PI. The eligibility is 10+2 from any stream. The total seat intake is 200.

Facilities:

  • MITID provides facilities that include hostels, a digital library, photography studio, AV room, sports complex, and many more.

  • Srishti University provides facilities that include a digital library, medical center, accommodation, and canteen.

  • PES is spread across 25 acres providing world-class facilities to students.

Course fees:

Course fees of the colleges are a bit higher, but they also offer various scholarships, so students do not face any difficulties during their course of study.

Colleges

Bachelor of Design (fees per year in ?)

PES

3.3 lakhs

MITID

3,92,250

Srishti University

5.51 lakhs

Placement:

  • MITID: The highest package offered was 22 LPA. Major recruiters were Accenture, Godrej, Google.

  • Srishti University: No placement process is followed but the university conducts events and exhibitions, where companies visit the college. Depending on the work done by the students, companies offer them jobs or conduct personal interviews.

  • PES: More than 50 companies visited the campus. 851 students were selected from the various branches. The highest package was offered by Robert Boschh that is INR 41 LPA.

PES University is comparable to MITID, and Srishti University in terms of placement, academics, and facilities. All the three colleges are a good option which is evident from its national rankings, It depends on the student to choose the colleges according to their preferences.

...Show More

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