Bachelor of Business Administration (BBA) (Marketing) is an undergraduate management course in marketing. It is a branch of management that deals with the concepts of business management. It acquaints the students to marketing theories and principles to prepare them for the industry.

The duration of Bachelor of Business Administration [BBA] (Marketing) is three years. The minimum qualification required to pursue Bachelor of Business Administration [BBA] (Marketing) is 10+2 or equivalent exam from a recognized board.

The most common entry route in this course is through national/state level entrance tests. However, institute’s own test may also offer an entry. For Bachelor of Business Administration [BBA] (Marketing), the average tuition fee can be as low as 2,000 INR and as high as 12 Lakh INR.

BBA (Marketing) graduates are demanded across various sectors such as real estate, insurance, FMCG, retail, pharma, food processing, media, legal, medical, education, chemicals, industrial products, animation, aviation, IT, textile, construction etc. The initial salary for BBA Marketing graduates ranges from 15,000 INR to 20,000 INR per month.

What is Bachelor of Business Administration [BBA] (Marketing)?

BBA (Marketing) is a branch of management which deals with marketing. This course is divided into six semesters. The first four semesters cover subjects common to all programs in BBA. The last two semesters of this program focus solely on marketing as a specialization. The field of marketing is quite diverse as it applies universally to every industry. This course encompasses traditional as well as new approaches towards marketing and enables the students to deal with the real life problems in the industry. The specializations on offer in this course are special product marketing, advanced social media marketing, search engine marketing, business marketing operations, integrated online strategies, advanced mobile marketing, business economic programs, advertising management, interactive marketing, advanced email marketing, entrepreneurship and small business development, marketing and research, advanced interactive marketing, international marketing and accounts and bookkeeping.

Who Should Opt For The Course?

Anyone who is fascinated by marketing can opt for this course. Students with self-confidence and strong awareness of current affairs are fit for this course. This course is meant for the candidates who are blessed with excellent communication skills, teamwork, ability to motivate and problem solving. The aspirants who are tactful in client dealing and possess patience and business and expertise are meant for this course. The ones who have a good knowledge of computer including MS Office can do well in this course.

Duration

Since Bachelor of Business Administration [BBA] (Marketing) is a management undergraduate course, its duration is three years spread over six semesters.

Academic Options after This Course

Post completion, students can go on to study further and add to their qualifications. An option is to pursue MBA Marketing to level up their knowledge from basic to advance. Apart from the premier institutes like IIM-A, IIM-B this course is also offered by universities like Guru Gobind Singh Indraprastha University, Symbiosis Institute of Business Management, Arni University, etc.

Where to Study?

There are many Institutes in India which offer undergraduate management courses. The top colleges offering BBA (Marketing) are:

Candidate willing to take admission in Bachelor of Business Administration [BBA] should meet the following criteria

1. The applicant must have passed the Gujarat Higher Secondary Education Board (GHSEB)/ Central Board of Secondary Examination (CBSE) / Indian Council of Secondary Examination (ICSE) or its equivalent under the 10+2 pattern in Commerce or Science stream, with the following subjects: English and Any one of these subjects: Mathematics, Physics, Statistics, Business Mathematics, Accountancy.
2. The candidate must have obtained the following minimum aggregate marks (i.e. total marks obtained divided by maximum total marks admissible, including marks of all subjects, theory and practical): For open category candidates: 45% Marks and For reserved category (SC/ST/SEBC) candidates: 40% Marks.