- The Diploma in Business Sales and Marketing at Loyalist College is a 2-year program.
- People with sales and marketing expertise are revenue generators — making an impact on the bottom line, a talent that’s in demand in virtually every sector.
- Apply your skills to a career in commerce, health care, IT, manufacturing, advertising, telecommunications or sports and entertainment.
LEARNING PROCESS:
Classroom instruction uses a wide range of dynamic tools and techniques:
- Learn through case studies and competitive simulations.
- Create and deliver executive-style presentations.
- Refine your rapport-building and selling techniques with role-playing exercises that are videotaped and critiqued.
- Gain experience with cutting-edge customer relationship management (CRM) software – an essential business tool to manage sales territories and prospective clients.
- Prepare for success with simulated job interviews conducted by managers from the business community.
- Develop a professional portfolio in any format from a web page to an audio commercial.
- Get a feel for different industries during six full-day job shadow placements.
- Past job shadows include Boston Pizza’s marketing office, Ontario Hockey League, The FAN 590 radio station, ALDO’s head office, Canarm Ltd. and the Ottawa Senators.
- Past placements include integrated Displays, Cimco Refrigeration, Canarm Ltd., Findlay Foods, Trenton Golden Hawks, Division 9, Shnier, and Weston Premium Woods, to name a few.
