• Diploma in Business Administration - Marketing at Sheridan College is offered as a 2-year teaching program.
  • This diploma program has a co-op work option.
  • In order to be eligible to participate in a full-time Co-op Work Term, students must meet the GPA requirements.
  • The student to faculty ratio is 18:1 which bridges the gap between faculty and students.
  • Some of the main courses that students will study in this program are:
    • Marketing
    • Human Resource Management
    • Computer Applications for Business
    • Business Communications
    • Business Mathematics
  • Contribute to the development of an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
  • Contribute to the development of pricing strategies that take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
  • Contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods, and services.
  • Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
  • Analyze results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
  • Career positions may include:
    • Associate Brand Manager
    • Sales Account Manager
    • SEO/SEM Manager
    • Insights Analyst
    • Direct Marketing Manager, etc with an average salary of 26,475 USD per year.