• Diploma in Advertising and Marketing Communications - Management at Sheridan College is offered as a 2-year teaching program.
  • This diploma program has a co-op work option.
  • In order to be eligible to participate in a full-time Co-op Work Term, students must meet the GPA requirements.
  • The student to faculty ratio is 16:1 which bridges the gap between faculty and students.
  • Some of the main courses that students will study in this program are:
    • Market Analysis
    • Advertising Art Direction & Design
    • Programmatic and Digital Media
    • Advertising Metrics
    • Marketing Fundamentals for Advertising
  • This program focuses on how the planning and creative processes work together to produce powerful campaigns.
  • Using the latest industry-specific software, students will learn how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process.
  • In the third year, students will take advanced advertising and marketing courses such as Creative Branding, Media Management, Advertising Campaign Management, and Global Communications.
  • Students will also put everything they have learned into practice with a specialty Capstone project.
  • Career positions may include:
    • Digital Content Coordinator
    • Digital Account Manager
    • Campaign Manager
    • Assistant Digital Buyer, etc with an average salary of 26,475 USD per year.