- Certificate in Advertising at the University of Toronto is offered a 1-year (2 semesters) program.
- This course is offered on a full-time basis.
- This program will help students to discover how to use a variety of platforms, new and traditional, to guide consumer decision-making.
- Students will learn how to use free and paid media to understand and communicate with the audience.
- This course instructor will provide an effective mix of lectures, readings, case studies, exercises, and assignments.
- Through this course, students will learn:
- understand what works in today's changing business environment.
- develop effective ad campaigns from compelling first pitch to successful execution.
- find the creative development process.
- understand the pros and cons of various digital and traditional media.
- measure outcomes to confirm if strategy and tactics are working.
- The benefits of pursuing this program are:
- prepare for a client or agency role by learning advertising from the ground up.
- create digital and traditional campaigns that maximize ROI, from the first idea through execution to final evaluation.