• Certificate in Advertising at the University of Toronto is offered a 1-year (2 semesters) program.
  • This course is offered on a full-time basis.
  • This program will help students to discover how to use a variety of platforms, new and traditional, to guide consumer decision-making.
  • Students will learn how to use free and paid media to understand and communicate with the audience.
  • This course instructor will provide an effective mix of lectures, readings, case studies, exercises, and assignments.
  • Through this course, students will learn:
    • understand what works in today's changing business environment.
    • develop effective ad campaigns from compelling first pitch to successful execution.
    • find the creative development process.
    • understand the pros and cons of various digital and traditional media.
    • measure outcomes to confirm if strategy and tactics are working.
  • The benefits of pursuing this program are:
    • prepare for a client or agency role by learning advertising from the ground up.
    • create digital and traditional campaigns that maximize ROI, from the first idea through execution to final evaluation.