• University of New Brunswick (Fredericton) offers a Bachelor of Business Administration in Marketing for a duration of 4 years (8 terms).
  • It is an on-campus program offered on a full-time basis.
  • For a concentration in Marketing in the BBA program, students must complete a minimum of 4 courses (12 credit hours).
  • The compulsory marketing courses are:
    • Business Research Methods
    • Consumer Behaviour
  • Marketing courses focus heavily on entrepreneurship and real-world marketing applications so that students will gain real-world experience and perspectives.
  • This program courses allow students to apply their learning with real businesses and start-ups by planning their marketing activities and social media marketing plans.
  • Students also have to complete some elective course that is:
    • Studies in Small Business
    • Marketing on the Internet
    • Marketing Communications
    • Marketing of Services
    • Public and Non-profit Marketing
    • International Marketing
  • The class sizes are small in UNB which increases interaction between students and faculty members.
  • The first-year students are paired with mentors to support them during the initial stages of their BBA.
  • This business program provides experiential learning that allows students to test their knowledge in the real world to gain experience and build skills.
  • The average salary of the program goes up to 43,000 USD.