- Graduates give their employers the competitive edge in market-driven economies using their marketing strategy knowledge to create customer value.
- Today’s global marketplace is increasingly complicated by converging markets and fraught with rapid technological change.
- To gain a superior competitive advantage, market-driven organizations must define their distinctive capabilities, focus on creating customer value, and integrate their marketing strategy across the overall business operation.
- PACE offers the Marketing Management Diploma Program in a full-time, two-year format which includes a 4-week internship.