• The study of marketing encourages students to become agile problem solvers. Marketers are in the middle – they present the face of the company to its customers and, in turn, bring the voice of the customer into the organization.
  • Students who successfully complete the Marketing concentration are prepared to communicate the value of a product or service through analysis of the market, building relationships with customers, establishing strong brands, and developing marketing strategies and plans.
  • Market Research – Requires information gathering in order to make recommendations about the market for the product and the effectiveness of a campaign.
  • Promotion and Sales – Create Programs that unite advertising to purchase incentives such as special discounts, samples, and gifts with purchases and rebates.