• Dalhousie University offers a Bachelor of Commerce in Marketing Management for a duration of 4 years.
  • It is an on-campus, co-op program offered on a full-time basis.
  • The Rowe School of Business offers one of the few mandatory commerce co-op programs in Canada and allows students to develop valuable skills, gain workplace experience, and build a network of professional contacts.
  • Student’s first two years are dedicated to core courses in accounting, finance, marketing, statistics, and organizational behavior and an additional 5 courses that are:
    • Consumer Behaviour
    • Marketing Communications
    • Marketing Research
    • Logistics Management
    • Marketing Strategy 
  • This program allows students to develop valuable skills, gain workplace experience, and build a network of professional contacts before they begin their careers.
  • In the third and fourth years, students will choose electives to tailor the degree to their strengths and interests.
  • Students also have to choose 1 course from the following courses:
    • Export Marketing
    • Transportation Modes and Policy
    • Sales Management 
    • Services Marketing
  • The Rowe School of Business is accredited by AACSB International (Association to Advance Collegiate Schools of Business).
  • With experiential learning, the unique major prepares students for the professional workforce in the global marketplace.
  • Upon successful completion of this major, students will be confident in framing supply chain and logistics problems and in using analytics to derive effective and efficient managerial decisions that are values-based and sustainable.
  • Students complete three mandatory co-op work terms and have the option of graduating with a general commerce co-op degree or declaring one of seven major options.
  • The School of Business provides a practical and real-world approach that begins at the very top of the school, with award-winning expert teachers who bring tangible industry experience to the classroom.
  • Job opportunities after BCom Marketing Management are Advertising Manager, Marketing Research Manager, etc and the average salary goes up to 48,000 USD.