• The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services.
  • Candidate will learn how to use this market research to make more effective marketing decisions.
  • Leading Marketing academics will teach candidate to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market.
  • Candidate will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity.