This degree will provide the students
(1) 6 credit points of foundational unit of study for this specialisation:
- Foundation in Marketing
(2) 6 credit points of core units of study for this specialisation:
- Marketing Research
(3) 18 credit points of degree level selective units of study for this specialisation:
- Advanced Marketing Statistics and Research
- Social Media Analyses for Marketing
- Marketing Innovation
- Media and Communications for Marketing
- Understanding Consumer Behaviour
- International and Global Marketing
- Digital/Social Media Marketing
- Managing Brands
- CRM/Customer Relationship Management
- B2B Marketing
- Marketing Performance Analytics and Metrics
- Psychology of Marketing Decisions
