- The Master of Marketing at Macquarie University is offered as a 1-year full-time program.
- This degree focuses on how marketing strategy is practised today by creating opportunities and selling ideas.
- Students will learn how to lead diverse teams to meet specified objectives with competing priorities and differing perspectives.
- Students will use marketing data to generate evidence-based and creative insights into strategic marketing problems and also focus extensively on the critical and analytical thinking skills needed by senior marketing executives.
- To successfully complete the Master of Marketing Strategy, students must complete the following concepts:
- Managing Customer Experience
- Competing Through Marketing Insights
- Selling Ideas
- Marketing Innovations
- Marketing Accountability
- Value Ecosystems
- Digital andTechnology Strategy
- Student's learning will be enhanced by the location in Australia’s largest high-tech precinct, which is brimming with a collaborative, internship, and employment opportunities.
- The overall employment rate for postgraduate courses is 89.6 per cent.
- After completing this, students would be able to work as:
- Brand manager
- Chief marketing officer
- Consumer insights manager
- Content and event marketing manager
- Digital media manager and analyst
- Marketing account manager
- Marketing analyst or researcher
- Marketing executive
- Marketing manager
- Senior marketing executive
- Strategic marketing consultant
- Macquarie Business School is accredited by the Association to Advance Collegiate Schools of Business (AACBS), so students will be studying with a globally recognized institution.
- Macquarie is ranked number one in Sydney for median graduate salary, overall quality of educational experience, teaching experience, and skills development.
- Macquarie University ranked 9 in Australia for employability (QS Graduate Employability Rankings, 2020)
- Macquarie University ranked number one in Sydney for overall graduate satisfaction in business and management (QILT, 2017).