• This coursework Masters will equip students with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.
  • Specifically, this coursework degree provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans. Marketing at a local, national and international level is also explored.