• Become a savvy, switched-on marketer, connecting brands, products, and services with their target markets.
  • Choose the Marketing major in VU's Bachelor of Business and get ready for a fast-paced and rewarding career in the marketing industry.
  • The course will give students a solid understanding of core business and marketing studies, equipping them with the skills and knowledge to work in an evolving marketplace where customers' needs are continually changing. 
  • Through this challenging and engaging course, they'll be taught a range of marketing theories and practical marketing solutions. they'll learn from lecturers who are experts in their field, covering topics from marketing research and consumer behaviour to international marketing and marketing strategy.
  • They’ll also gain valuable industry experience and confidence through our workplace learning initiatives. They'll be job-ready before they even graduate so that they stand out to employers in this popular and competitive industry.