• The Master of Marketing offers participants the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life.
  • A knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage in a changing environment.
  • This postgraduate program provides a unique opportunity for students to gain specialised marketing knowledge through coursework, or a combination of coursework and research.
  • In the research component, students have the opportunity to apply and extend the knowledge gained throughout their studies by researching and preparing a dissertation.
  • In preparing their dissertation, students gain practical experience in research, which is one of the most vital aspects of good marketing practice.