- Learn how to develop appropriate marketing tactics and strategies for implementation across a range of sectors, while enhancing understanding of the role marketing plays within an organization, and its relationship with other critical business areas.
- Employment for advertising and marketing professionals is expecting strong growth in coming years according to the Australian Government. Equip students with a Master of Marketing to help propel them to the front of the pack in this dynamic and exciting industry.
- Industry experts are invited as guest lecturers to expose on-campus students to current industry developments in marketing. Students can seek membership with the Australian Marketing Institute, and the Australian Market and Social Research Society to meet marketing professionals.