Technology has changed the way businesses operate and organizations now have access to an overwhelming amount of information about their business, customers, and products.

In this degree, students will learn the fundamentals of business and how to identify and solve business challenges through strategic analysis of various data sources. Students will develop a combination of problem-solving, critical thinking and influential communication skills across a variety of disciplines, including business, marketing, and commerce.

Graduates will be able to use their analytical skills and data-driven strategic thinking to help businesses identify commercial opportunities, solve problems and drive innovation.