• This course is designed to extend applicant real-world marketing knowledge and skills.
  • Marketing encompasses creating new products/services, their packaging and contents, deciding where and how to sell them, communicating with potential customers about their benefits and applying these processes to existing products or services.
  • In undertaking this study area applicant will also acquire the necessary skills and knowledge to use research and applied theories that incorporate contemporary digital and e-marketing techniques and integrated marketing communications.
  • Applicant will be confident in market research and consumer behaviour techniques needed to solve complex marketing problems through the study of industry focused cases and real world scenarios.