In addition to the department?s academic core classes and professional skills core classes, students in the Advertising option take courses in advertising principles, copy writing, media planning and buying, ad design and advertising campaigns.?

Advertising students have gone on to careers in ad agencies, marketing and advertising departments in private companies, freelance work, and consulting. Graduates have taken advantage of a range of opportunities in:

• Advertising Copy Writing
• Advertising Design
• Social Media
• Account Services
• Account Planning
• Project Management
• Media Planning
• Media Buying and Negotiations

The Mass Communication major is divided among an academic core based on principles of inquiry, a set of core electives, and four options. This major prepares students to create, produce, deliver, and understand the effects of mediated messages. To accomplish the major, a student must complete the academic core and one of the options.

For majors in Mass Communication, a minor is required. Students majoring in any Mass Communication option may not simultaneously declare the same Mass Communication option as a minor, nor may students declare the general Mass Communication (MCOM) minor. The 2.5 GPA is required for enrolling in many Mass Communication courses.