The department strives to provide students with the ability to:

• Develop an understanding of the ethical concerns of marketing decisions
• Use appropriate business tools and process to develop, analyze, and communicate information
• Develop an awareness of the impact of global diversity on marketing decisions
• Effectively communicate information of a business nature through written presentations
• Effectively communicate information of a business nature and engage audiences (small and large) through oral presentations
• Effectively interact with others as part of a team
• Possess the requisite knowledge and tool sets of the marketing discipline
• Acquire and evaluate information to solve marketing problems