• The phrase "business analytics" refers to the process of using data and analytical techniques to improve decision making in a business environment. It encompasses data management processes, such as data collection, validation, and organization, as well as analytical techniques, such as statistics, optimization, predictive modeling, forecasting, and visualization.
  • To some extent, all business courses teach business analytics. The objective of business analytics concentration is to teach students more advanced skills and techniques applied to discipline-specific and more general business problems.