In the context of?Christ-centered excellence, you will learn to develop strategic campaigns and package information in ways that attract attention and make a positive, lasting impact on culture.
- Design comprehensive campaigns focused on audience assessment, building trust and ensuring messages connect with intended audiences.
- Develop critical and analytical skills to evaluate the cultural, social, economic and creative effects of digital/strategic communication.
- Examine best practices for researching, writing, editing and packaging news, information and entertainment.
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