• Whether interest is from an intuitive understanding of what makes people tick, a flair for creative communications, or a desire to master the technical skills needed for effective marketing research, a Marketing degree is a powerful tool.
  • A minor will supplement a business degree by providing students more depth in areas where marketing plays a significant role in the achievement of an organization’s goals. A large percentage of business professionals, regardless of their undergraduate major, will either rotate through marketing positions during their careers or spend most, if not all, of their careers in the marketing field.
  • Marketing students will learn how to access real-time information, analyze data, solve problems, and communicate results. They will also learn how to develop and implement consumer and business-to-business products and services, and how to strategically manage product pricing, promotion, and distribution.