The public relations major offers professional training in corporate strategy, media management and marketing communications.

PR students develop strong written communications skills with technology know-how including blogging, online research, digital photography, graphic design, online and traditional publishing and social media. The program also emphasizes critical thinking, creativity and ethical decision making.

During a four-year program, students may:

• Compete in state, regional and national industry competitions (e.g. magazine writing, design contests, and campaign planning)?

• Tour agency, media and publishing facilities?

• Meet regularly with PR practitioners in both on-campus and off-campus events?

• Collaborate with clients to develop and execute marketing campaigns?

• Intern in agency, non-profit/ministry and other organizations?

• Opportunities are available to earn money working in on-campus PR-related positions such as an magazine editor, feature writer, university development, PR and sales, social media director, event planning, fundraising, marketing, and graphic design. PR students are also eligible to receive scholarship awards from professional chapters and program donors.