How do you make your product or service stand out from the competition? That?s what UT majors learn through hands-on projects, internships and community collaborations. Students in the bachelor?s marketing program study consumers, product design and quality, pricing, channels of distribution and advertising. They learn about the latest business trends and how to respond quickly and effectively to change.
Marketing bachelor's degree highlights:
- Unparalleled career support.?The Business Career Programs office in UT?s College of Business and Innovation works with more than 500 companies. About 85% of marketing majors get internships that often lead to full-time jobs after graduation. UT marketing grads have an 85% job placement rate.?
- State-of-the-art facilities and technology.?The Savage & Associates Business Complex houses classrooms and five action learning labs. Marketing students have access to a 24/7 computer lab and free rental laptops.
- Hands-on learning.?Marketing bachelor?s degree students learn through service activities, research and UT?s outstanding relationships with the regional business community.?
- Faculty with real-world experience.?The Department of Marketing and International Business has two Fulbright Research Scholars on faculty.
- Keep up with the latest business trends.?UToledo continually adds new majors and courses in emerging business areas. Students study digital marketing, professional sales, sports marketing and more.
- Study abroad.?Marketing undergraduate students and faculty have visited London, Berlin and other major cities to learn how businesses in other countries operate.
Career opportunities:
- Advertising specialist?
- Brand marketing coordinator?
- Communications specialist?
- Market researcher?
- Marketing analyst?
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