The marketers of tomorrow will have to be versed in the application of technology, as well as the management service industries and international marketing activities. In addition, because of increasing competition from domestic and foreign firms, marketers of the future must be able to understand and communicate with the consumer.
Why study marketing?
- Marketing activities are used in many organizations. From 25 to 33 percent of all civilian workers in the United States perform marketing activities.
- Marketing activities are important to business and the economy.?Marketing activities help produce the profits that are essential not only to the survival of individual businesses, but also to the health and ultimate survival of the economy.
- Marketing knowledge enhances consumer awareness. Marketing activities help us improve the quality of our lives. Studying marketing activities allows us to weigh costs, benefits and flaws more effectively.
- Marketing costs consume a sizable portion of buyers? dollars. About one-half of a buyer?s dollar goes for marketing costs. Clearly, if marketing expenses consume that much of the dollar, you should know how this money is used.
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