Housed in the Department of Marketing, the professional sales major is a specialized curriculum designed for students who desire to excel in a professional selling environment. The program focuses on developing students into future business leaders who understand consultative selling. This, in turn, provides employers with young professionals who have the necessary skills to enhance their sales force and add value to the company. Through coursework, role-playing and internships, professional sales majors are prepared for sales and sales management positions in all types of organizations and industries.

In addition to core marketing courses, the program has four components:

• Professional Selling: Students are introduced to the basic selling strategies used by today’s firms: transaction based strategies, problem solving strategies, consultative strategies an relationship selling. They are exposed to many varieties of selling and career opportunities as well.
• Sales Management: Through the use of computer simulations, students apply knowledge of business-related decision-making in the areas of hiring, territory management, budget control, forecasting and motivation to successfully run a company.
• Advanced Sales: This component builds upon the professional selling coursework and explores industry standard strategic selling processes. Students study a variety of customer relationship management strategies as well as the use of cloud-based CRM systems. Through multiple sales role-plays, students futher hone their communications and selling skills.