The goals of the CPC program include:

• Preparing students for professional careers within business, government, not-for-profit organizations or educational institutions

• Providing students with experience in making formal communication presentations

• Helping students develop quantitative and qualitative skills in organizational communication contexts and

• Equipping students with basic knowledge of communication theories with particular emphasis on those that apply to corporate and public affairs, public information, and issue management

The skills to be developed include:

• The ability to successfully plan and implement marketing, advertising or public relations campaigns

• The ability to successfully resolve conflicts

• The ability to successfully manage individuals and crises

• The ability to find in any case the available means of persuasion

• The ability to analyze the content of various messages

• The ability to perform computer-mediated, social scientific communication research