Required core courses build a foundation in communications theory, history, ethics, law, technology, and business. Students also select a concentration for greater professional focus in one of the following areas: Integrated Marketing Communications or Public Affairs.
The program core courses and concentration options represent the breadth and depth associated with the study of Communications and they define this field as an important standard of a liberal arts education.
The program also emphasizes integration across academic disciplines and industry functions, and it provides the opportunity to analyze and implement communications and leadership skills in a range of organizational settings, media relations roles, and social or political advocacy functions in a changing and complex media environment.
Requirements for the Major
All University College undergraduate students must satisfy the same general-education requirements. The Bachelor of Science in Communications is a 45-unit program of study that includes 18 units of required core courses, a 12-unit concentration in Integrated Marketing Communications or Public Affairs, a required internship or independent study, and 12 units of elective courses.
Available concentrations
- Integrated Marketing Communications
- Public Affairs
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