Courses develop critical thinking, written, oral, visual communication and presentation skills in the creation of research-driven integrated communication proposals. Account services, media planner, copywriter, media relations, event planning, social media strategist, fundraising/development and communication specialist are a few of the career opportunities for advertising and public relations majors. Students are encouraged to complete one or more internships to sharpen their professional skills and identify specific career interests.

Students complete a communication core that develops their knowledge of web communication and social media, the fundamentals of video production, public speaking, communication theory, research methods, persuasive principles, and ethical frameworks.?