• Marketing is an important aspect of a business’s success. With increasing competition around the world, how companies portray their products and services is key to differentiating themselves from each other. Effective marketers use knowledge of economics, psychology, sociology, and statistics to identify where to find potential customers and how to best capture their attention. Marketing is not only advertising and promotion but also involves market research and analysis.
  • Marketing has changed dramatically over the last decade due to the creation of new platforms for reaching prospects (sophisticated email services, digital networks, and social media) and the tools for research and evaluation. Majoring in marketing affords you the opportunity to gain a base of knowledge and experience that will set students on a path of continual learning and growth throughout their careers.
  • Marketing learning goals:
    • Students will show excellent communication skills.
    • Students will understand and be able to apply the "marketing concept".
    • Students will understand and be able to apply the principles of segmentation, targeting, positioning, and differentiation as keys to marketing strategy.