The primary objectives of the College of Business at San Francisco State University are to:

• Provide students majoring in business administration with a foundation in the basic concepts and practices of the business community, and with a particular expertise in one or more of the specialties of practice, in order to prepare them to think creatively and to exercise critical judgment in the making of business decisions;
• Provide other students with a general understanding of the foundations and philosophies of the business community;
• Encourage a continuous liaison with the business community in order to respond to the educational needs of that community;
• Encourage faculty professional development activities designed to provide service to all segments of business and education for business through academic research and publication, applied research and publication, community education and services (seminars and consulting involving non-publishable, proprietary research, for example), and self-education or study designed to improve business knowledge and expertise.