- Today, many organizations are seeking graduates with demonstrated competencies in human communication to fill positions that require constant and skillful contact with a wide variety of internal and external public entities. There are three concentrations from which students must select one:
- Communication Media: This curriculum investigates the structure, operation, and social effects of the media in the United States with emphasis on electronic media. Course topics include broadcast and non-broadcast media writing and production, media criticism, and media history.
- Interpersonal, Organizational, and Rhetorical: This curriculum addresses the analytical, theoretical, and skills approaches to the study of human communication processes and problems, including interpersonal relationships, group processes, conflict management, public and political discourse, argumentation, and persuasion ethics.
- Public Relations: This concentration provides instruction in the communication theories and methods applied by organizations to establish and maintain mutually beneficial relationships with employees, governments, stockholders, and other publics.