- As part of the Fashion and Textile Management program, students will study basic business principles and apply them to the fashion and textile industry. Students will learn about fashion trends and consumer behavior, branding, retail management, entrepreneurship, merchandising, and marketing. Students also gain knowledge in the physical and mathematical sciences as they relate to textiles (fiber properties and fabric construction). Add to that hands-on experiences with internships and in-class projects and students will have a solid understanding of the industry, from fiber to finished product! The fashion and textile industry is complex. It involves everything from understanding the mechanics of how fabrics are made to knowing how to market their final product. At NC State, they do not just teach students the basics, they give them the entrepreneurial skills they will need to build a career in the industry– because a solid business plan is as important as a dazzling design.
- Students in Fashion and Textile Management can choose from two concentrations:
- Brand Management and Marketing
- Learn how to position products and services for success in the marketplace, particularly in the fashion, retail and textile industries. Students will study branding strategies, consumer and product trends, licensed products, and global marketplace dynamics.
- Fashion Development and Product Management
- Focus on the design and development of fashion products, from jeans to bridal gowns. Students will use trend analyses, coloration, silhouette selection, and other skills and concepts to develop fashions that appeal to consumers.
- Brand Management and Marketing