The program is offered by .?Coursework in the program emphasizes theoretically grounded, data-based decision-making to solve problems and innovate.

Students major in either public relations or advertising and graduate with marketable job skills such as persuasive writing, survey research, and campaign management.

• Public relations?majors learn how to foster beneficial relationships with key stakeholders to build and maintain a positive public image for a company or person. ?

• Advertising?majors learn how to effectively appeal to consumers by designing and evaluating advertising initiatives using a variety of media platforms.

Strengths of the program:

• Gain valuable hands-on experience at KUGR (student radio station), Cable 8 (student-run television station), and the Daily Evergreen (student-produced newspaper).
• Join student clubs that function as professional ad and PR agencies.
• The Murrow College's state-of-the-art resources include a writing lab, an advanced graphics computer lab, TV production studios and editing suites, and audio labs.
• Our professors win awards for their teaching and professional contributions, are nationally ranked for their research, and emphasize high standards in the tradition of Edward R. Murrow.

Career

• Careers in public relations could include media relations manager, corporate communication, public relations representative/specialist, lobbyist, investor relations, account executive, development officer, university relations, public affairs/information officer, and hospital relations.
• Advertising students often go on to career positions like these: advertising or marketing specialist, copywriter, account executive, sales manager, media planner, media buyer, creative director, media sales representative, and public opinion researcher.