This major is designed to leverage existing strengths in Innovation and Entrepreneurship by offering students a cross-disciplinary, flexible major that provides students with the knowledge and skills to:

• Develop and manage the innovation process
• Plan and commercialize innovations
• Evaluate and manage innovation opportunities
• Participate in and manage ideation and the new product development process
• Understand the legal and policy issues associated with new ventures
• Stimulate and manage the creation of new business enterprises both within and existing corporate structure and as start-up enterprises