The primary objectives related to the Bachelor of Arts program in Communication are to assist all students in developing the following:

  • The ability to engage in critical thinking.
  • The ability to communicate effectively in writing.
  • The ability to communicate effectively through oral presentation.
  • The ability to engage in effective applied problem-solving for personal and professional goals.
  • The ability to construct and evaluate strategic verbal and visual messages.
  • The ability to use effective information research strategies.
  • An understanding of the role of communication in interpersonal, group/team, corporate, political, cultural, mediated, and historical contexts.
  • Knowledge and skill useful to graduates' professional success.
  • Knowledge and skill applicable to graduates' personal lives.

    • Effective communication is vital to successful social interaction and depends upon an adequate breadth of knowledge.