The Bachelor of Science in Business Administration (B.S.B.A.)?degree?with a major in General Business?prepares students for the world of business, which increasingly demands that business graduates have cross functional abilities. The General Business major builds abilities across multiple business disciplines, including Management, Marketing, and Finance/Economics, thus providing broad abilities in the context of managing modern businesses. The orientation of the major is towards effective management of resources, adoption of market orientation, and understanding of financial and/or economic implications of management decisions.