As a marketing major, students explore all phases of marketing and distributing products and services throughout the global economy with a focus on understanding consumers and acquiring information for decision-making.

Learning how to:

  • identify potential markets
  • develop marketing and pricing strategies
  • estimate the demand for products and services
  • integrate e-commerce and social media into marketing strategies
  • conduct primary and secondary marketing research
  • lead marketing communications and sales presentations
  • perform statistical analyses