Mass communication is the process that begins when someone observes what is happening, analyzes and interprets that information and transmits it to an audience through a variety of media. The mass media industry may be roughly divided into six basic areas of endeavor; advertising, public relations, journalism, information, entertainment, and research.

Students get the opportunity to observe and work in a fully functioning, student-run radio station, WZND, learning all operations involved.

Students interested in careers in the radio or audio industry or who wish to work in corporate media will find the Radio sequence especially informative. Students often complete their course-work with internships at radio stations.

Significant course-work in this sequence includes: Radio Production, Advanced Radio, Broadcast Performance, Media Ethics, and Media Regulations.