The general management major provides a broad-based education about the practice of management in typical business or non-profit organizations. Development of managerial skills, including both analytical and interpersonal, enables students to succeed in a competitive international workplace. The broad understanding of the enterprise will serve students interested in either the corporate or small business environments where an overall strategic perspective is needed. Analytical skills help students understand how to drive business processes at optimal levels, rather than just incrementally improving them, while interpersonal skills help students understand the human factors in keeping an organization working together.

The program utilizes current management thought incorporated into an experience-based learning environment culminating in a business strategy course which lets students experience the interaction of departments in implementing a business strategy.