• Demonstrate an awareness and understanding of the principles of public relations.
  • Demonstrate an awareness and understanding of the ethical standards of the public relations profession.
  • Demonstrate an awareness and understanding of the information sharing process, the relationship building process and the centrality of the process of persuasion to public relations.
  • Demonstrate entry level competency to research, create, write, design and produce public relations visual and verbal messaging, campaigns, and special events.
  • Demonstrate an ability to work collaboratively as a member of a team.
  • Demonstrate a competency to produce an public relations document that meets entry-level, industry standards.
  • Demonstrate entry-level professional competence through the successful completion of an internship or other professional field experience.