• The PhD program is central to the activities of the marketing department.
  • The scholarly reputation of the department has historically been among the highest in the discipline.
  • The nationally-renowned marketing faculty represents a diverse set of research interests ranging from consumer behavior to marketing strategy.
  • The program is structured flexibly with students developing an individualized program of study with a common orientation to marketing methods and issues, but also affording opportunities for specialized study in either a behavioral or quantitative track.
  • Students develop conceptual, analytical, and research skills that are blended with knowledge of marketing phenomena through structured courses, doctoral seminars, and individual projects in marketing and related social sciences.