The major aims to empower learning communities by leading students to a variety of opportunities: to develop skills and understanding of new knowledge production and research methods; to operate with confidence as media practitioners and global communicators with a diverse range of media literacies; and to collaborate and contribute as creative problem solvers using digital media in a networked culture.

Students who complete the Digital Arts & Culture major will be able to:

• Analyze digital and electronic media systems, explaining what these platforms do and how they do it.
• Engage with complex digital issues: online, offline, via ubiquitous computing hardware and software.
• Organize information, both architecturally and visually, structuring software, websites, advertisements, social media, and more.
• Demonstrate hands-on, collaborative, and cross-disciplinary, media production with artists and designers.

Coursework is drawn from three schools/colleges at UWM: Peck School of the Arts, College of Letters and Science, and School of Information Studies, with an overarching interest in the study and practice of Arts, Information, and Media.