The UW-Stout Golf Enterprise Management (GEM) program was developed at the request of golf industry professionals to address their management needs. You'll receive a comprehensive education with courses in business, customer service, food and beverage and retail management, in addition to golf-specific content in customer development and retention, golf course design and turf management.

While most golf management programs stress player aptitude, UW-Stout's Golf Enterprise Management degree is focused on developing business management skills related to golf. The program is not about playing the game of golf, but rather about the business of golf.