UW-Stout's B.S. degree in Digital Marketing Technology uses an academic skills model that emphasizes broad skills across related disciplines, and depth within the core technology systems related to marketing. It draws from key areas related to content, design, development and information systems to develop graduates with a broad understanding of the use of communication technology systems in marketing.

Marketing Technologists must be well versed in areas such as HTML5 / CSS3, web development, server applications, scripting, responsive design, usability, SEO, XML, analytics, social media, animation and multimedia. UW-Stout's Bachelors of Science degree in Digital Marketing Technology is designed to provide you with the skills and expertise necessary to thrive in the ever-changing digital world.